DTC Marketing Manager

Benefits:

• Global leader expanding operations in Australia
• Newly created role
• Own all strategic & tactical activities
• Own all DTC initiatives
• Pioneer a patient centric brand
• Disruptive Medical technology
• Flexible & agile culture
• High visibility role with global Devices leader
• Make your mark on the Australian healthcare landscape

The Company
This well-established business has achieved great success across the globe, disrupting the therapeutic area’s status quo and significantly impacting both HCPs and patients. Their technology is second to none and it has revolutionised what is considered the new “normal practise” for patients.

Due to their impressive growth and success across the ANZ market, they are now expanding their team in Australia with this newly created headcount tasked wih driving all Direct to Consumer Marketing initiatives.



The Role:
As the DTC Marketing lead for the ANZ operations, you will have the following responsibilities:

• Devise & implement Consumer focused initiatives
• Develop high impact Digital content
• Develop multi-channel initiatives; increasing community awareness/engagement
• Lead email marketing & social media activities
• Oversee agency activity
• Own website updates/improvement projects
• Conduct ROI & post campaign analysis
• Develop field sales collateral & content
• Devise & drive loyalty programs

 
Your Skills & Background:

• 3+ years DTC marketing experience
• Healthcare industry experience ess.
• Superior digital marketing capabilities
• Proven track record of implementing high impact social media campaigns
• Strong analytical/market research capabilities
• Flexible, adaptive, agile and ‘Can-do’ attitude
• Solutions focussed, ability to think outside the box

How to Apply
Click apply or contact Marion Ludeking, Specialist Manager on 02 8877 8771  for a confidential discussion


About us
Healthcare Professionals Group recruits all positions, at all levels, into Biotechnology, Medical Devices, Pharmaceutical and Scientific companies. For more Pharmaceutical or Medical related job opportunities visit www.hpgconnect.com