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June APPA webinar - ​Medical Affairs – what do doctors/HCPs really think?

Medical Affairs – what do doctors/HCPs really think? This is the topic of this evening's APPA meeting. Keynote speakers include:

Andrew Chang, Ophthalmologist, Sydney Eye Hospital
Gemma Figtree, Cardiologist, North Shore Private Hospital
Meaghan Osborne, Nurse Practitioner, Royal Brisbane Hospital
Anita Sharma, Practice Principal of Platinum Medical Centre

When asked “What do HCPs expect from Medical Affairs” responses included:

Having outstanding communication/rapport-building skills;

Providing up-to-date concise information with a disease, rather than a product, focus;

Understanding complex clinical needs that impact compliance;

Demonstrating empathy with the needs of clinicians and patients;

Facilitating connectivity between clinicians and industry locally and globally;

Providing access to pre-launch data;

Providing insights using Real World Evidence;

Understanding patient journeys and providing holistic insights into complex needs;

Having conversations with clinicians that elicit unmet needs rather than solely discussing trial results.

In summary, success in Medical Affairs is “not only about IQ it’s about Emotional Intelligence”, and asking yourself: “Am I the go-to person, is there a relationship, is there trust?”

Thanks to the moderators: Bevan Sweerts, Leon Rozenand Matthew Britlandand thanks to APPA Australiafor organising this excellent event.


HPG (Healthcare Professionals Group)