The Benefits:

• Newly created role – make it your own
• Global Medtech leader
• Portfolio ownership
• Autonomy to develop, test & roll out strategies
• Genuine ‘voice of customer’ focus
• Not your typical Product Management role
• Partner with Sales, Clinical & Commercial teams
• Blend of customer insights, strategy & commercial execution
• Collaborative, high energy team

 
About the Company

Our client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.

With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most important strategic accounts.

As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.
 


The Opportunity

This isn't broad-based marketing. It's marketing built around the customer.

As the Portfolio Manager, you'll get inside some of the organisation's most important hospital healthcare accounts and understand what really makes them tick.

What are their challenges? Where are the unmet needs? Who influences decisions? What matters to individual stakeholders? And where are the opportunities to deepen the relationship and grow share of wallet?

You'll take those insights and build tailored, customer focused marketing plans,  messaging and initiatives that address the priorities of individual hospital account rather than taking a ‘one-size-fits-all’, traditional Product Management approach.

You will devise & deploy impactful campaigns & initiatives that enhance stakeholder relationships, support clinical adoption and drive market share growth.

Just as importantly, you'll become a strong voice of the customer internally; bringing customer intelligence back into the business and helping influence commercial priorities, demand planning and account strategies.
 
Key responsibilities include:

• Develop impactful marketing plans for priority strategic accounts
• Build a deep understanding of customer needs, challenges & buying drivers
• Map & understand key stakeholders and decision-making priorities
• Identify opportunities to increase account penetration and share of wallet
• Translate customer insight into actionable commercial initiatives
• Bring customer and market intelligence back into the wider business
• Support forecasting processes
• Partner closely with Sales, Clinical, Operations & Supply Chain
• Measure activity and adjust or scale initiatives based on results

 

Skills & Experience

We're looking for a commercially minded marketer who is naturally curious about customers and wants to understand why they buy, what clinical support they need and what influences their buying behaviours.

You'll ideally bring:

• Product management experience across Medical technology/Devices portfolios
• Previous portfolio responsibility adv.
• Account Management sales experience advantageous
• Proven ability to translate customer insight into targeted marketing activity
• Experience across ANZ Public & Private Healthcare systems essential
• Ability to develop and execute account-based marketing plans
• Commercial & financial aptitude
• Track record of collaborating tightly with internal stakeholders
• Proven ability to take ownership of an initiative and run with it
• Strong strategic thinking combined with the willingness to execute
• Motivated, collaborative & coachable working style

 

How to Apply
Click apply or contact Marion Ludeking, Divisional Manager on mludeking@hpgconnect.com for further information.
 


About Healthcare Professionals Group
Healthcare Professionals Group recruits all positions: executive, permanent, contracting/temp, at all levels, across all areas of healthcare - Pharmaceuticals, Biotechnology, Medical Technology and Clinical Care.

• Medical Affairs & Life Sciences Recruitment - Clinical Research, Market Access, Medical Affairs, Pharmacovigilance, Quality, Data Management, Regulatory Affairs, Scientific;
• Commercial Recruitment - Marketing, Sales, Analytics, Clinical Support & Education, Government and External Affairs;
• Business Operations & Infrastructure Recruitment - Administration, Customer Service, Engineering, Finance, Human Resources, IT, L&D, Legal, Manufacturing, Operations, Supply Chain, Warehouse;
• Clinical Care Recruitment - Allied Health, Aged Care, General Practice, Medical Imaging, Medical Management, Medical Specialties, Nursing.

 
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